Earwig is a start up company looking to provide more accountability, security and community within the construction industry. Their mission is to build a worker-led community that give construction workers a voice and sets new standards for construction jobs.
Here’s a video explaining that problem they’re looking to solve:
earwig asked us to create a brand new reviews-based platform from scratch for them to do this. It would need to enable workers to share experiences and information, but importantly protect their identity while ensuring all input was verified. Working in partnership with their in-house resources, we took the product from a design prototype through to full implementation.
earwig had carried out extensive user research and testing of initial design prototypes, so we first ran workshops to do a user and design audit, assessing what stage of the process they were at to agree the most efficient way for us to work with them.
This involved breaking down every user and user journey, prioritising to ensure we can deliver the quickest prototype to take back for further testing.
By the end of the first development sprint we had built a reviews platform which enabled users to:
This iteration enabled earwig to do further user testing as well as a prototype to secure investment from leading construction companies.
Following feedback from both users and the client, we have continued to iterate on the product building in features - from voice messages to a rewards-based system - as well as continuously improving on the existing user flows.
We are still the sole development team working on the project, with further development plans in place following the next phase of user testing.
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