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AI & Automation

How we provide practical, ethical AI solutions for mission-driven organisations.

Table of content

Introduction
What We Deliver
Why It Matters
Typical Costs
Frequently Asked Questions

Want to learn more?

We’d love to talk about how this could work for your organisation. Whether you have a clear brief or just an idea, we can explore options, share examples, and help you decide the best way forward.

Let’s talk

Introduction

We help mission-led organisations harness AI and automation to work smarter, make better decisions, and engage their communities more effectively. Our approach is grounded in human-centred design, so every solution is easy for staff to adopt, respectful of privacy, and aligned with your mission.

With experience delivering technology for vulnerable and hard-to-reach groups (including in criminal justice, mental health, and education) we understand that for charities using AI is about far more than efficiency. It means protecting sensitive data, safeguarding trust, and making sure every tool is ethical, transparent, and genuinely supportive of the people you serve. We focus on practical solutions that deliver measurable improvements in day-to-day operations, while upholding your values and your responsibilities to those who rely on you.

What We Deliver

  • AI-powered chatbots and assistants: Providing instant support for customers, service users, or staff - answering common questions, guiding processes, and assisting with onboarding.
  • Automated workflows and processes: Reducing manual effort in tasks such as form handling, approvals, scheduling, and notifications.
  • Intelligent reporting and real-time dashboards: Using AI analysis to deliver clear, actionable insights that help you make faster, better decisions.
  • Custom AI integrations: Connecting AI tools to CRMs, websites, and internal systems to improve performance, efficiency, and the user experience.

Why It Matters

AI and automation can transform the way nonprofits and mission-led organisations operate - freeing up staff time, improving service delivery, and making it easier to understand and respond to community needs. But for these tools to succeed, they must be designed with people in mind, protect sensitive data, and support your values. We help you adopt AI in a way that is responsible, sustainable, and genuinely helpful to your team and audiences.

Typical Costs

AI and automation projects vary widely depending on scope, data requirements, and integration needs, but here is a guide to what you can expect:

  • Basic AI assistant or chatbot: from £4,000 for a single-purpose tool integrated into your website or CRM.
  • Workflow automation: from £2,500 for simple, well-defined process automation.
  • Custom AI integrations: typically £10,000–£25,000, depending on complexity and systems involved.
  • Intelligent dashboards and reporting: from £5,000, depending on data sources and analysis requirements.

Every project is unique, so get in touch and we will be happy to arrange a free workshop to understand your needs and shape the right approach. If funding is a barrier, we can also help identify grants and funding opportunities that may cover AI or automation work.

Contact us to get started

Frequently Asked Questions

What is the difference between AI and automation?

Automation uses rules and triggers to complete repetitive tasks without manual input. AI can make more complex decisions by analysing data, recognising patterns, and adapting to new information. We often combine the two for the best results.

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How can nonprofits use AI responsibly and ethically with vulnerable audiences?

We recommend being transparent about where and how AI is used, keeping a human-led approach for sensitive decisions, and putting in place strict privacy and safeguarding policies.

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How do we protect our community's data?

We design AI and automation systems to comply with GDPR and relevant data protection laws, and ensure data is stored and processed securely - with minimal collection of personally identifiable information where possible.

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Can chatbots support vulnerable or non-native English speakers?

Yes - with careful design. This may include multilingual support, plain-language content, clear escalation to a human, and training the AI on culturally appropriate responses.

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What is a good place to start using AI?

Most organisations see quick wins by automating repetitive admin tasks or piloting an AI assistant to answer frequently asked questions. This allows teams to test the technology in a low-risk way before expanding to more complex uses. We always recommend though to start with a free workshop we provide that can help you understand where your team is at, map out opportunities and discuss the risks and concerns.

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How are nonprofits using AI chatbots to reach more people and improve service delivery?

Charities use AI chatbots to provide instant answers to common questions, guide people through forms or applications, offer basic triage for services, and direct users to the right resources. This can extend service hours, reduce staff workload, and improve access for people who may not feel comfortable calling or emailing.

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What are the privacy and ethical concerns about using chatbots with sensitive audiences?

The main concerns are ensuring personal information is stored and processed securely, preventing misuse of data, and avoiding responses that could cause harm. Chatbots must be transparent about when the user is speaking to AI and give clear ways to connect with a human.

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What are the potential ethical risks?

Risks include bias in AI responses, over-reliance on automated decisions, lack of accountability, and the erosion of trust if users do not know they are interacting with AI. We address these by combining AI with human oversight, testing for bias, and setting clear boundaries for what the AI should and should not do.

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How do we maintain a human connection?

We design AI tools to complement, not replace, human interaction. This means keeping humans in the loop for sensitive or complex cases, offering easy escalation options, and making sure people feel heard and supported.

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How can we be transparent about our use of AI?

We recommend clear labelling so users know when they are interacting with AI, publishing an AI use policy on your website, and explaining how data will be used. This helps maintain trust and meets ethical best practice. It’s also important to explain “why” you are using AI.

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Want to learn more?

We’d love to talk about how this could work for your organisation. Whether you have a clear brief or just an idea, we can explore options, share examples, and help you decide the best way forward.

Let’s talk