GEO, SEO & Paid Ads

Boost your visibility across search engines and AI platforms

Table of content

Frequently Asked Questions

Want to learn more?

We’d love to talk about how this could work for your organisation. Whether you have a clear brief or just an idea, we can explore options, share examples, and help you decide the best way forward.

Let’s talk

Introduction

Search is changing. Generative AI tools like ChatGPT, Perplexity, and Google AI Overviews are now answering questions directly, while traditional search engines like Google and Bing remain essential for visibility. We make sure your organisation is found and trusted in both spaces.

Our approach combines Generative Engine Optimisation (GEO) - improving how you appear in AI-generated answers - with Search Engine Optimisation (SEO) for traditional search results. We also offer Paid Ads management to help you reach people faster, including support for Google Ad Grants which provide eligible charities with up to $10,000 USD per month in free search advertising.

Together, these strategies ensure your audience can find you wherever they search, now and in the future.

What We Deliver

Generative Engine Optimisation (GEO)

Audience research and conversational search analysis.
Review of your current visibility in AI-generated and traditional search results.
Content and technical optimisation to make your site AI-accessible.
Authority building to increase citations in AI answers.
Ongoing monitoring and refinement as AI search evolves.

Search Engine Optimisation (SEO)

Keyword research based on your audience’s needs.
Technical optimisation for indexing, speed, and mobile performance.
Content creation and updates to match search intent.
Backlink and authority building.
Performance tracking and continuous improvement.

Paid Ads & Google Ad Grants

Campaign strategy and setup for Google Ads, Bing Ads, and social platforms.
Management of Google Ad Grants accounts to maximise free ad spend for charities.
Ad copywriting and creative development.
Ongoing optimisation for best performance and ROI.

Why It Matters

If you only focus on traditional SEO, you could be missing opportunities in the fast-growing AI search space. GEO and SEO work best together - SEO brings visibility in established search results, while GEO positions you in the emerging AI landscape. Adding Paid Ads ensures you can also reach audiences instantly, whether for time-sensitive campaigns, fundraising appeals, or event promotion.

By combining these approaches, we maximise your reach now and safeguard your visibility as search technology evolves.

Typical Costs

Costs vary depending on the level of support and number of channels, but here is a guide to what you can expect:

GEO audit and strategy: from £2,500 for a full review and action plan.
Ongoing GEO optimisation: from £800 per month.
SEO audit and optimisation: from £1,500, including keyword research and technical fixes.
Paid Ads management: from £900 per month, or from £1,200 per month including Google Ad Grants optimisation.
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Every project is unique, so get in touch and we will be happy to arrange a free workshop to understand your needs and shape the right approach. If funding is a barrier, we can also help identify grants and funding opportunities that may cover visibility work.

Frequently Asked Questions

What is Generative Engine Optimisation (GEO)?

GEO is the process of improving your visibility in AI-powered search results, so tools like ChatGPT, Perplexity, and Google AI Overviews mention and recommend your organisation when people search.

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How is GEO different from SEO?

Traditional SEO focuses on ranking in search engine results pages. GEO focuses on appearing in AI-generated answers, which requires understanding conversational queries, optimising for AI accessibility, and building authority in new ways.

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Do I need GEO if I already do SEO?

Yes. SEO and GEO work together, but they target different opportunities. You might rank well on Google but never get cited by AI tools without a GEO strategy.

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Can you help us use Google Ad Grants?

Yes. We can manage the full process from setup to ongoing optimisation, helping you make the most of up to $10,000 USD per month in free ad spend for eligible charities.

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What kind of organisations can benefit from GEO?

Any organisation that relies on visibility and trust online, nonprofits, businesses, educational institutions, media outlets, and more.

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How long before I see results?

You can see small wins in weeks, but consistent improvements usually build over several months as AI tools and search engines recognise and trust your content.

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Can we implement your recommendations ourselves?

Yes. We can deliver a clear action plan you can implement, or we can handle the technical, content, and authority-building work for you.

Want to learn more?

We’d love to talk about how this could work for your organisation. Whether you have a clear brief or just an idea, we can explore options, share examples, and help you decide the best way forward.

Let’s talk